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SPORTS ILLUSTRATED Presents Pittsburgh Steelers: Pride in Black and Gold

The SI franchise

is anchored by SPORTS ILLUSTRATED, the most respected voice in sports

journalism which reaches a weekly audience of nearly 21 million adults,

and www.SI.com,

the magazine’s 24/7 sports news website that delivers more than 150

original stories to its users each week.

For more information on Pittsburgh Steelers: Pride in Black and Gold,

please visit si.com/steelersbook.

For cover art, images, or a hardcover copy of the book, please contact

Bob Oltmanns at 412-721-0236.

About SPORTS ILLUSTRATED: SI is a multimedia sports brand that

takes the consumer into the heart and soul of sports. The SI franchise also includes

SPORTS ILLUSTRATED Kids (www.sikids.com),

a monthly magazine targeted to kids age 8 and up; Golf Magazine and www.Golf.com;

www.FanNation.com,

a social networking and sports news aggregation platform; www.SIOncampus.com,

a website dedicated to college sports and the college sports lifestyle;

SI Presents the magazine’s specialty publishing division; as well as SI

Books, SI Pictures, SI Productions, SI Digital and SI Events. Founded in

1954, SI is a division of Time Inc., the world’s leading magazine

publishing company and a subsidiary of Time Warner.

As the Steelers embark on their 80th anniversary season, Pittsburgh

Steelers: Pride in Black and Gold is a must-have for anyone who

appreciates the football tradition of community, hard work, and winning.

PITTSBURGH STEELERS:

PRIDE IN BLACK AND GOLD

Introduction

by Tim Layden

SPORTS ILLUSTRATED Books

Publication Date:

Available now

$34.95 hardcover

From all-time greats, like “Mean” Joe Green, Terry Bradshaw,

and Jerome “the Bus” Bettis, to current stars, such as Ben

Roethlisberger, James Harrison, and Troy Polamalu,

every generation of NFL fans will enjoy the beautiful full page pictures

and heralding accounts of the greatest players to ever wear black and

gold.

NEW YORK–(BUSINESS WIRE)–SPORTS ILLUSTRATED commemorates the 80th season of Pittsburgh Steelers

football with their new book Pittsburgh Steelers: Pride in Black

and Gold (SPORTS ILLUSTRATED Books, available now; $34.95 USD),

a stunning collection of the best plays, players and moments in the

history of one of the most successful franchises in sports history.

And as if that wasn’t enough, read the full story behind the flag of the

Steeler Nation in “True Tales of the Terrible Towel” by former

SPORTS ILLUSTRATED writer and beloved Steelers broadcaster Myron Cope.

SPORTS ILLUSTRATED football writer Dan Jenkins chronicles the

first three Super Bowls in “The Steelers Sock It To ‘Em,” “Dallas

Feels the Steeler Crunch,” and “What a Passing Parade it Was!” Hall

of Fame writer Paul Zimmerman takes you back to 1980 and the

Steelers’ fourth Lombardi Trophy against the Minnesota Vikings with “They

Were Just Too Much.” Michael Silver covers Pittsburgh’s “One

for the Thumb” under coach Bill Cowher with a victory over the Seattle

Seahawks in “Steelers Ride High in Motown,” while Damon Hack takes

you back to the Steelers’ record sixth Super Bowl ring on a last-minute

touchdown by Santonio Holmes in “Going for Six the Hard Way.”

With 176 pages, 150 full-color photos and an introduction by SI senior

writer Tim Layden, Pittsburgh Steelers: Pride in Black and Gold

captures the team through the eyes of the world’s most accomplished

sportswriters and photographers.

CNN.com – Ripken: Kids’ sports too pressurized

So if we just act like we are almost invisible, but support the right way by putting our arms around the kids when they need it and kind of encouraging them in a small way, I think that’s the best way to watch.. It sent a big message us to that it was about us, and it wasn’t about anybody else.

Ripken: I would just allow the process to unfold. news, politics, entertainment, health, crime, tech and more.

CNN: How did your experience playing as a kid differ from the ultraorganized leagues that kids play in today?

CNN: What’s the best position that parents can play from the sidelines?

CNN: As that process is happening, at what age should a kid start thinking about when he or she should get serious?

story.ripken.gi.jpg

Cal Ripken Jr.

To help answer those questions, CNN’s Carl Azuz spoke with baseball legend Cal Ripken Jr., a record-holder for most consecutive games played, a father, and the author of the book, “Parenting Young Athletes the Ripken Way.”

CNN: What are some of the things that kids are facing today in big organizations, which have 60-game seasons?

Ripken: I don’t believe in specialization as an introduction to the sport. So you need to grow that little seed, and they need to learn that they are empowered from within. Dad, all he did was expose us to the sport in a way that got our interest and allowed us to go out there and compete and play. The first time I had to make a team was in high school. Maybe it’s because the big league game is so big now, the salaries are so big that parents want the best for their kids, and they want to give them the best chance possible. We don’t need to accelerate that process, that will happen naturally on its own.

CNN: You say in the book, “Ultimately, parents should let kids play the game, it’s their childhood.”

CNN: When you look at Cal Ripken Baseball, which is a division with more than 700,000 5- to 12-year-olds worldwide — some of these kids are already feeling the pressure to perform, be it from their coaches or their parents. Granted, travel teams are forming much earlier now, and there is a seriousness about baseball — kids are playing only baseball all year-round at an early age. That happens on its own.

Ripken: Absolutely. My dad was a manager of minor league teams in the Orioles’ organization and most people think that because he was in professional baseball that he made big league players out of my brother Billy and myself. But the whole point behind the book was to identify the environment youth sports are in right now and that’s a highly pressurized environment. All those pressures will happen naturally, you don’t have to worry about that.

CNN.com gives you the latest stories and video from the around the world, with in-depth coverage of U.S. Before you can truly compete, you have to learn the sport and the only way you can learn the sport is by having the opportunity to swing and catch and throw and run and learn the rules. What did today’s Major League players do to get where they are and what advice can they offer to those who are just starting to feel the pressure?

Ripken: It’s interesting. We dealt with the good, the bad, and dad just had a nice even keel in the way that he approached baseball. Again, make sure you compliment them on a job well done and give them reasons why you think they did a good job and encourage them to keep playing. Sometimes, it’s an over-emphasis on winning. It’s all about being a kid, and even if a kid is physically mature, emotionally, they’re still learning and grasping. The things we do on the sidelines, whether it’s over cheering or calling out their names or reacting negatively when something happens, all those are potential areas that can cause pressure. Many times, it’s trying to make star baseball player — an Alex Rodriguez or a Derek Jeter — and that puts pressure on them. Again, I’m of the opinion to let them have fun, let them play, let them enjoy the sport, and I go out of my way to alleviate the pressure instead of adding things that can apply the pressure. I think that sometimes you want to live vicariously through your kids and parents are kinda pushing their kids a little harder, which creates a little pressure.

All those factors we just mentioned, I think, play into a much more serious, much more pressurized environment.

Ripken: As a kid, I was born into baseball. Kids, mentally, they’re developing and they need the opportunity to have fun, they need the opportunity to explore and play the game. I think that leads to the potential of physical burnout and mental burnout. Ultimately, if you are going to make it to the next level — if you’re going to play college baseball or you’re going to go and play big league baseball — it needs to come from within. In the end, the motivation needs to come from them, and that’s really the secret. Take a 10-year-old, for example, should these kids be out there for just the fun of it, or do they need to specialize and set themselves apart?

Ripken: If I were to give advice to a parent on how to watch the game or how to support their kids, I would say to think of yourself as a grandparent or a great-grandparent, if you want, where you’ve lived life and you’ve seen just about everything and nothing’s going to surprise you on the baseball field. But I wouldn’t really spend a whole lot of time worrying about when to take it seriously. So, their practice habits and their work ethic start to be shaped a little bit more from that area.

CNN: What if a parent were to see a child shine in a particular sport? How can that parent encourage the child to keep playing without burning him or her out?

If you have kid that you think is a pretty good player, he’s naturally going to meet the next challenge up the ladder and right about 14-years-old they start to mentally understand what they want, and they start to understand that they have to work to get it. Playing time depends on how good you are, and sports can be cruel in the sense that competition will unveil anyone’s weaknesses, and if you can’t compete then you’re going to end up getting pushed out. I think if there is one message in the book that I wrote, it would be that we should all consider how we support our kids, maybe rethink how we support our kids because the power is in the coaches and the parents — not necessarily the league or not necessarily the travel teams — it’s in the people making those decisions.

Ripken: To me, seriousness occurs naturally in sport. Just be there and watch and allow the game to unfold to the kids because, after all, they are the ones out there enjoying it. As you go up the ladder in baseball, for example, there’s a big drop off at 12 to 13 because you go to a bigger field size. Too many times we stand over our kids and we make them do those things for our benefit. But, the opposite was true. news, politics, entertainment, health, crime, tech and more.

(CNN) — Some young sports players are being pushed harder than ever to make the play, make the team, and in some cases, strive to make the pros. So, I would just say, continue to praise them, continue to say, “go get ‘em,” and allow the process to happen.

Before kids really learn how to play, they need to experience the good and the bad, sometimes the positive, sometimes the negative, a little adversity, and they need to learn the game, and they should be allowed to make mistakes. When you emphasize winning, those mistakes really aren’t allowed. The farther you get up the ladder as far as the talent, merit comes into play, then you have to make a team. Many times, there is experimentation when kids are trying to find out where they fit in. I think the intentions are good, but, to me, the atmosphere is way too pressurized for the kids to cope.

CNN.com gives you the latest stories and video from the around the world, with in-depth coverage of U.S. It then becomes about deserving to play. So, to me, the pressure has kind of trickled down. We both got a chance to play in the big leagues. I don’t know all the exact reasons, but I got a guess on a few of them. So I wouldn’t overreact to the positive, and I wouldn’t overreact to the negative. That was the first time I had to really make a team and I was 14 years old. I just wrote a book called “Parenting Young Athletes the Ripken Way,” and I think when they put the Ripken up there, it’s just a means to sell books a little bit better

‘The Sports Gene’: Author Tackles Controversial Aspect of Sports, Genes and Ethnicity Video

And look at the mid teen years. What about the taboo subject that certain ethnic groups are predisposed. They have extremely long limbs, proportion to their body size. More there’s an evolutionary fluke that allowed people to get by, that can aplied athletically. The best thing to do is to sample. Transcript for Author Tackles Controversial Aspect of Sports, Genes and Ethnicity

This transcript has been automatically generated and may not be 100% accurate.

We’re going to turn to a book that all parents with kids that play sport want to know about. Somebody who played all sports seasonally. Find the best fit for your unique genome. From kenya, we’re used to thinking of all kenyans being great runners. It’s a fascinating book. And they’re worse app other things. He has extremely short legs. That’s better for swimming. IT IS “THE SPORTS est Text1 plain CC1 Test message

. And one thing they have their ancestry, low latitude. That’s an evolutionary adaptation for cooling. Look at a guy like steve nash. And a lot of people watching at home, the idea of the specialized athlete. Other sports, acquiring a range of skills through your teen years, benefits athletes later on. Figure out your skill set. When I visited. We could spend hours on it. The kid who is playing the club, year-round, as opposed to someone of my vintage. What did you find makes the best athlete? There’s some evidence in certain parts, gymnastics. Didn’t get a basketball until he was 33 years old. It’s one tiny tribe that makes up 10% to 11% of the runners there. Michael helps is 6’4″ and has the same inseam of the guy that’s 5’9″. And go find the sport that emphasizes it. It’s called “the sport gene.” I talked to the author, david epstein, about his headline-grabbing book. You and i, europeans, have longer torsos. It includes whether nature or nurture makes the best athlete. Golf. And whether sommet nick groups are better suited to succeed at athletics

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