World Cup 2014: Luis Suarez banned for 4 months for biting opponent

All Rights Reserved. The company said it will not use Suarez for “additional marketing” during the World Cup but would not immediately drop him as a client.

Uruguay federation president Wilmar Valdez said it was “a severe punishment.”

FIFA also fined the Liverpool striker 100,000 Swiss francs ($112,000).

Suarez and the Uruguay football federation can appeal the sanctions, though Liverpool could not be formally involved in any legal challenge, Fischer said.

“We will again be reminding him of the high standards we expect from our players,” adidas said in a statement.

888poker, which signed up Suarez last month, said in a tweet that it was “reviewing” its relationship with the striker.

Uruguay’s football federation said it plans an appeal to FIFA before the team’s round-of-16 game against Colombia on Saturday in Rio de Janeiro.

Diego Suarez, the striker’s youngest brother who is also a soccer player, called the sanction an “unbelievable” decision that has saddened him.

“He cannot be actively involved” with a club, FIFA spokeswoman Delia Fischer said.

Uruguayans of all stripes were nearly unanimous in their support of Suarez, calling the punishment excessive for what they felt was an act of immaturity. He was given a 10-match ban by the Premier League for biting Chelsea defender Branislav Ivanovic in April 2013.

Last Updated Jun 26, 2014 4:00 PM EDT

RIO DE JANEIRO — FIFA banned Uruguay striker Luis Suarez from all football activities for four months on Thursday for biting an opponent at the World Cup, a punishment that rules him out of the rest of the tournament and the start of the upcoming Premier League season..

In a statement, Liverpool chief executive Ian Ayre said the club “will wait until we have seen and had time to review the FIFA Disciplinary Committee report before making any further comment.”

2014 CBS Interactive Inc. Suarez would still be allowed transfer to a different club during the ban, but would not be able to play for a new club until the sanction ends, Fischer said.

At CAS, Suarez could first appeal to have the sanctions frozen during the process which would clear him to return early for Liverpool.

“Such behavior cannot be tolerated on any football pitch and in particular not at a FIFA World Cup, when the eyes of millions of people are on the stars on the field,” Claudio Sulser, chairman of the FIFA disciplinary committee, said in a statement.

“They clearly wanted to kick Suarez out of the World Cup. It will likely carry over to qualifying matches for the 2018 World Cup.

Sports manufacturer adidas, which sponsors both Suarez and the World Cup, said it agreed with the ruling. Uruguay is a small country that eliminated two big nations like Italy and England and it doesn’t benefit FIFA to let Uruguay continue playing,” said Monzillo, 48, who listened to the news about Suarez on headphones as he tended his stand.

The four-month ban includes Liverpool’s first three Champions League group-stage games in the five-time European champion’s return after a five-year absence. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report. A replay of the bite can be seen starting at about the 1:10 mark of the video below:

In Uruguay, even fans who agreed Suarez’s action was “stupid” did not agree with the sanction.

By banning Suarez from all football activities, FIFA also prohibited Suarez from entering a stadium or team hotel at the World Cup.

“Hopefully he will realize now that behavior of this type will not be tolerated under any circumstances,” said FIFA vice president Jim Boyce of Northern Ireland.

“Uruguay is a small country that eliminated two big nations like Italy and England and it’s not for FIFA’s benefit to let Uruguay continue playing,” supporter Juan Jose Monzillo said in Montevideo.

This is the third time Suarez has been banned for biting an opponent after similar incidents with Ajax in the Dutch league and Liverpool. It also stops him from even training with Liverpool until the ban ends in late October.

The ban also covers Uruguay’s next nine international games, which goes beyond the next four months and rules him out of next year’s Copa America. He has been linked to a move to Barcelona.

Any appeal by Uruguay must first go to the FIFA appeal committee, Fischer said. If rejected, Suarez and Uruguay could take the case to the Court of Arbitration for Sport in Lausanne, Switzerland.

In 2013, after Suarez bit Ivanovic, adidas released a statement with the exact same message but the company did not end its relationship with the player.

“It feels like Uruguay has been thrown out of the World Cup,” Valdez said in Rio.

Juan Jose Monzillo, a fruit and vegetable vendor in Uruguay’s capital of Montevideo, saw conspiracy behind the decision by soccer’s governing body. Suarez will also miss the first nine matches of the Premier League.

Suarez bit the shoulder of Italy defender Giorgio Chiellini during Uruguay’s 1-0 win in the group stage on Tuesday, but escaped unpunished as the referee did not see the incident

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