Tech Startup OtherLevels Floats Shares On ASX

A new global development center will be set up in its original home of Brisbane too.. Last year I reported on Melbourne based Bluedot Innovation, which uses precise geo-fencing technology to perform similar mobile actions.

Headquartered in San Francisco, the company also has offices in London and Brisbane. The little known company successfully raised A$7.5 million. OtherLevels offered at A$0.20 and it went to A$0.29 before settling at a close of A$0.235, a 17.5% increase over initial open. OtherLevels’ market cap pre-open was A$31.5m, popping to A$37m.

Sending two different types of email to see which performs best – such as testing the marketing message for a new mobile app before you settle on the final copy

Sending a text message when someone signs up to a new product or service – such as sending a discount to someone who has just downloaded a shopping app

Sending an alert when someone is in a specific location and at a certain time – such as sending an alert to someone as they walk past a betting shop, reminding them about the horse race

Steve Baxter, who is also an investor and Board member of OtherLevels commented, “A listing on the ASX not only gives a well-governed company access to future capital raisings but the added benefit of access to the announcement platform (a way to communicate your message in an otherwise noisy world of competing press releases), reassurance to customers and suppliers that you are governed well (can your competitors say that?) and the distinct brand recognition that comes with the ASX stock code.”

Of course, OtherLevels is not alone in this battle for automated mobile content marketing. With their extensive customer base, OtherLevels manages customer interactions for more than 1.2 billion mobile devices. Here are some examples of its applications:


The company serves a range of enterprise customers in the gaming, wagering and loyalty space including Sega, Kabam, Halfbrick Studios – the maker of Fruit Ninja, Tatts Group and InterContinental Hotels InterContinental Hotels Group. The impact of that kind of precision means more relevant content that leads to greater engagement and conversion.

Marketers use OtherLevels to send tailored push notifications, email, text messages and alerts to mobile devices, making the applications for this technology vast. 90% of the time customers renew business with OtherLevels.

OtherLevels joins the trend in raising capital through a public share offering rather than through traditional venture capital.

OtherLevel’s CEO Ramsey Masri said “Our listing on the Australian Stock Exchange provides us with the launch pad to deliver on our mission to be the worldwide leader in the next generation of digital marketing platforms.”

Financially the company has posted more than 100% revenue growth in the second half of 2014 and finished on $184,121 in revenue for the month of December 2014.

OtherLevels helps marketers deliver the right message in the right format to the right user at the right time on mobile in an automated way. In recent years, there has been an increasing appetite from ASX investors for early stage, high-risk tech start-ups.

Today, Australian software company OtherLevels (OLV) debuted on the Australian Stock Exchange

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